Back in 2015, Gifted Creative Group was presented with an opportunity to take part in a community event by creating branding and posters.
Matt Duplessie had a vision for ManiFest, and he set up a meeting with Leslie Walsh to discuss bringing it to life. When Leslie heard that it was a sound-healing event, she immediately thought of Whitney Williams, Gifted Illustration Intern at the time — now a Gifted Illustrator & Designer. Whitney created a sound project as a student, titled, Sentient Sound. She was very excited about the project, and joined the team.
Working with Leslie, Whitney created a hand-lettered identity for ManiFest, as well as a vibrant and beautiful illustration. See Whitney's process images below. Leslie created some smaller pieces of hand-lettered type and we put it all together!
ManiFest logo sketches by Whitney Williams
ManiFest logo sketches v2. By Whitney Williams, with creative direction by Leslie Walsh
ManiFest poster sketches by Whitney Williams.
ManiFest color palette options by Whitney Williams
Final ManiFest poster - logo and illustration by Whitney Williams, hand-lettering and creative direction by Leslie Walsh
Matt Duplessie, organizer of the ManiFest event, said:
In 2015 I organized a one-day sound healing and consciousness gathering called ManiFest.
Leslie and her designer Whitney Williams worked together to come up with the PERFECT design, logo and poster for ManiFest, capturing not only the magic and essence of the event, but also helping to draw many people to our event because they said "the poster looked cool so they had to come check it out!"
Not only is Leslie talented at design and consultation, but also in her talents in creating handcrafted typography. A very unique and hard to find service in this digital world!
The following year, there was a plan for a redux. Unfortunately, it didn't manifest, but Whitney did a beautiful job refreshing the branding while maintaining the heritage built for the first event.
ManiFest brandiing, revisited. Illustration by Whitney Williams, 2016. Savannah Bazaar logo hand-lettered by Leslie Walsh.
Great job, Whitney! See more of her work at wwillustration.com!